The Residential Welfare Association is another name for it. It has to do with things that go on in residential neighbourhoods. One of the best branding tactics in business is RWA activities. RWA activation can encourage small-scale social gatherings and increase awareness of a company's particular service or product. As a significant platform for marketing, RWA influences the advertising networking to foster a good working environment.

Advertising has a lot of potential for RWA activation in the form of social activation. It allows for immediate communication with the intended audience. A pragmatic environment for families, individuals, or just a selected set of clients within a family to interact with the brand or company is also provided by the interaction included in RWA Activation.