The digital revolution has changed branding and marketing, which has had an impact on the retail industry. As more consumers shop online and make investments in e-commerce, businesses must adjust to this dynamic industry.

Unlike product branding, which is founded on a branding concept and then applied to the retail industry, retail branding is a strategy.

Selling particular brands is not the focus of branding; rather, the entire retailer is promoted. Although a department store may provide a variety of well-known services and products, customers can also buy them elsewhere.

What can retail branding do to influence consumers' decisions about where to buy these products?